The objectives set by the company must be achievable by the company; they must not only be economic, but also ethical, social... And they must always have a time frame for their fulfillment.
These can be different and varied, depending on the goal set by the company.
Digital marketing plan
The company must generate objectives and strategic plans for each area. One of the most important areas is the one dedicated to marketing.
A digital marketing plan specifies the company's objectives, whether short, medium or long term, and specifies, selects, creates and organizes the appropriate marketing strategies to achieve the chosen objectives. This allows us to coordinate strategies and direct our work much better.
Over time, the investment made by the industrial sector dedicated to the digital marketing plan has been increasing, according to a study carried out by the IAB . Another fact that it provides is that more than 98% of businesses select their suppliers through the Internet.
Differences in industrial marketing
We can differentiate marketing aimed at industries bulk sms germany from other marketing concepts by four simple characteristics.
Price: Since it is intended for wholesalers, larger volumes are purchased.
The relationship with the client must be strong and continuous, not like in B2C.
The life cycle of the products offered is very long, however, in other types of companies the action can be immediate.
The level of rationality when purchasing is higher, given that these are more objective products and are not motivated by desires and emotions like the rest.
Customer loyalty : the goal is for the customer to repeat the purchase made, since it is more profitable to keep a customer than to attract new ones, so the content must focus on our customer portfolio, on creating such a unique experience for them that they want to repeat the purchase and do not have the need to go to other companies.
Optimizing ROI: Return on investment is a ratio that provides us with information about which projects are creating the most profitability for the company. Despite being a more difficult tool to calculate, ROI for digital marketing provides us with essential information about our industrial advertising campaigns.
