Instagram is a network with great potential. It has more than one billion monthly users , which makes it a great opportunity to advertise your products or services.
The network has been updated over time, and that is why it has introduced new features such as lives, the Instagram Carousel, Stories and many more.
The latter were introduced in a 2016 update (which even laos email list 75226 contact leads caused Snapchat to go down). Stories have become one of Instagram's most important features, reaching 300 million users .
Here, we want to show you some strategies to take advantage of this powerful feature.
Reasons to use Instagram Stories
Instagram Stories is a content tool that has worked effectively both for regular accounts and in digital marketing strategies for businesses.
Stories are used for:
interact with your community;
make your brand known;
drive your potential customers to your website.
If your intention is any of the ones I mentioned above, it is highly recommended that you use them.
Instagram Stories Posting Frequency
There is no perfect formula for knowing how often you should post Stories, but I recommend doing so a few times a week.
But you should keep in mind that after the third Story, the number of views decreases. That's why it's not advisable to publish too many Stories in a single day. So, your first three Stories should contain the most important part of your message.
Ebook Marketing on Instagram
Tips, features and tools. Download the free ebook!
Best times to post Stories
My advice is to analyze your account analytics to see which days and times your community is most active. Based on this, you will know the best times to publish your Stories.
