Vague pain points and long paragraphs aren’t the solution.
So, how do you structure a cold email that stands out and leads to more conversions?
Check out how Mathieu Larocque, the Head of Email Marketing at Cactus Marketing, tears down a cold email and improves it for more replies.
Cold email mistakes to avoid if you want to book more meetings
Here’s a cold email that aims to help digital agencies outsource their web and app development needs
Here’s what stops prospects from replying to this cold email:
Mistake #1: Generic pain points
If you want to stick out from other generic cold emails, ensure to point out pain points specific to your lead. This shows you did a proper research and your solution is relevant.
Mistake #2: No strong enough CTA
If you want your leads to take a desired action, you have to give them a strong reason with a clear next step. Otherwise, they might get lost in too long explanation and end up doing nothing.
Mistake #3: No relevance
Without letting your prospects know why this email is for them, you aren’t argentina phone number list giving them a reason to take action and book a call with you. Instead, mention why your message is relevant specifically for them.
Mistake #4: Too long email length
Instead of long paragraphs, ensure to use 3-7 sentence structure. Because a majority of people scan cold emails, this helps them to see the value right off the bat.
How to write a cold email for a high conversion rate
Here’s how Mathieu would rewrite this cold email for higher reply chances:
What tips can you replicate from this email for more replies?
Tip #1: Validate relevance with a question
Use your first cold email to confirm the interest and validate your prospects’ relevance by asking a simple question.
Tip #2: Tackles a challenge
When you know your leads’ pain point, make sure to emphasize it to make them aware of their need for your solution.
