Compared to other advertising methods, SEO is profitable in the long term for queries with a lot of searches.
There are no requirements regarding the time during which a link is in the search engines nor regarding the cost, although it is true that the CPC (cost per click) in the first phase is higher but once applied, the cost remains the same .
Regarding this topic, Joshua Novick, CEO of Antevenio, says the following: “By optimizing your landing pages to achieve an improvement of 1 lead for every 7 clicks to 1 lead for every 6 clicks, you reduce your investment expenditure by 16.5%.”
Adwords: main tool for SEM
Google AdWords is the main SEM tool because it is dedicated entirely to online advertising . It was added to Google in 2000, basically with the purpose of offering a developed system to advertise through the search engine.
Before that date, Google was completely free of advertising, but today it is the main source of income for this search engine.
This tool offers the opportunity to create ads that will appear as a result of Google searches, when said search is related to your business, thus increasing the possibility of sales growth.
Depending on your needs, ads can be local or global, reaching the right people at the right time .
Using this tool involves the advantage that when using a PPC (pay per click) system, you will only have to pay if there are results, that is, only when the user clicks on one of your ads and ends up accessing the content.
AdWords ads will appear on Google's search results page, as well as on websites within the Google advertising network that are seeking to earn revenue through AdSense.
Within SEM there are several basic concepts that are related to paid golf courses email list advertising on the Internet and are necessary to know in order to navigate the world of search engine advertising and better understand the information.
Keywords are essential when doing SEM
Keywords are the foundation on which all SEM and of course SEO are based, as they are the words or phrases that will make your ad appear to users as it describes the products or services related to what you are selling.
Ad group
It can be defined as a set of ads and keywords classified by similar products or services grouped by campaign, in which the daily budget and the countries or territories where the ads will appear can be defined.
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An advertiser's campaign is used to classify a type of product or service and is made up of a group of ads created according to specific characteristics, and to which keywords, a budget, bids and segmentation related to the configuration of the campaign are added.
Search network
This is the location where your ads will appear on the search engine. The easiest way to do this is with text ads at the top and right of the results page, but ads can also be displayed on other sites such as Google Shopping or Google Maps.
