Technology is generating profound digital transformations in various fields of society.
Professionals from a wide variety of fields are impacted daily by a new form of consumption that empowers customers by giving them a voice in real time, as well as by innovative tools that improve processes within organizations.
All this requires a change in mindset among professionals israel email list 1.2 million contact leads and in Marketing this reality is even stronger.
Digital transformation demands attentive, up-to-date professionals, seeking knowledge and digital specializations and with analytical thinking aligned with information technologies and data intelligence.
If they do not update themselves digitally in marketing, sales and HR, they will certainly be left out of the market.
To help you learn more about the topic, we have prepared this article in which we will discuss the evolution of the marketing professional , the challenges faced before the Internet and the impact of digital tools. Join us!
Traditional Marketing X Digital Marketing
Both marketing styles need to deliver a consistent product or service so as not to fall short of expectations, both in consumption and in user experience, respectively.
In both types of marketing, the professional must monitor the strategy and adjust details and resolve errors. But, apart from that common root, they have very different perspectives.
Product vs user
Classic (product) Marketing is directly related to the design and execution of the product while Digital Marketing focuses on the user experience.
Investment
The first involves very high investments in advertising and merchandising campaigns and, precisely because it depends on the use of media to promote the product, the strategy has to be very well thought out from the beginning.
While Digital Marketing is famous for reducing costs by using organic positioning to promote the company.
Gathering
Retailers, in particular, need a lot of investment in media, as it is useless to spend a very high amount if the company does not have a stock of products adequate to the demand it will generate.
The strategy must be directly aligned with the consumption habits of each audience to which the product is directed so as not to interfere with the Marketing Mix as a whole: price, place and promotion.
Digital Marketing, on the other hand, is directly related to the delivery of services and has more coherence between the product-demand relationship, as it creates its strategy according to the need, reality and maturity of each client (company).
