In this article you will find information about the most important features that you should take into account to create the best Landing Pages , as well as examples of brands from which you can learn a lot.
The dynamic duo: Facebook Ads and Landing Pages
Facebook Ads and Landing Pages are an atomic combination. If you use them properly, your results will be very positive. The first step, then, is to ensure that you have impactful Facebook ads that help you attract new prospects.
Once you have captured the attention of users, you need to convert them and for this, there is nothing better than high-conversion Landing Pages . These are the ideal space to promote a product without distractions.
Essential features for your Facebook Landing Pages
To be effective, all Landing Pages must meet some basic characteristics:
Clear value proposition
Title that works like a magnet
Descriptive texts with a list of benefits
Images that support the message
Powerful call to action
If you want to review in more depth everything you need to take into account to create a high-converting Landing Page, we recommend our article on 14 examples of successful Landing Pages .
However, there are certain differences between landing pages for webinars or landing pages for products, and of course, Facebook landing pages are no exception. Therefore, keep in mind the following recommendations:
1. Continuity between your ads and the Landing Page
Remember that the two work as a duo, ads attract and landing pages convert. For your landing page to work, it must be consistent with your ad:
Make sure you offer exactly the same thing in your ad as on your landing page: If, for example, you made an ad for the new sunglasses collection, your landing page should redirect to that collection only. You won't get conversions if you redirect users to a landing page with other products.
CTAs must be the same throughout the entire landing page.
As much as possible, keep the graphic design of your landing page the same as that of your ad. Everything should flow seamlessly.
2. Offer an incentive
Reward users who decide to reach your landing page and motivate australia whatsapp number data them to take the action you want (whether it's subscribing, buying a product, downloading material, or taking part in an event). The incentive can be anything from extra material, a free template, a discount on products or offers.
3. Consider your audience's state of mind
Although Facebook is very effective and gives you good results with ads, remember that people don't go on social media to buy your products or focus on your brand, but to be entertained.
In other words, people's mindset is not in buying, searching or commitment mode. To achieve better results and ensure that your landing page meets its objective, a good strategy is to keep what you ask of your users to a minimum.
Don't use long forms. Ask for basic information.
If you're looking to sell, avoid making the checkout process long and difficult.
Don't ask them to go through a lot of steps. Make it easy for them to interact with you.
4. Optimize your Landing Page to be responsive
Your page should be perfectly viewable from any device. This can cause people to give up on taking action. 98.5% of users use Facebook on their mobile devices . Keep this in mind and make sure your landing page is mobile first .
