However, to make a more complete business study, the factors must be analyzed individually and among themselves.
In this article you will learn how to do a specific, effective and comprehensive analysis for your Digital Marketing strategy , whether it is a website, blog, online store or social networks, by using Google Analytics metrics together.
We made the article as dynamic and educational as possible, separating french email list 13 million contact leads the different metrics that can be related and explaining the importance of doing so. Shall we begin?
How to link Google Analytics metrics?
There are many ways to link Google Analytics metrics and it will depend on your focus on your platform and its objectives. I will give you clear examples of how these can be combined:
Metrics by audience
Once you have logged into Google Analytics, you will be able to see the AUDIENCE tab on the home screen.
Let's imagine that you have a website for publishing articles, and you want to analyze the factors and variables, not only individually, but also collectively.
For the study, the Google Analytics metrics of interest must be related:
New User, New Session, and Bounce Rate Metrics
This comparison is really important, since it is what will define — in the first instance — if the strategy is having an effect at the user level:
New users are, as the name suggests, the number of people who visited the site for the first time;
new sessions , is the period of time that the user remains within the website, there may be several, for example, going from one page to another;
bounce rate, or bounce percentage, refers to the number of users who have left your page without even interacting with it.
By linking this trio of metrics, you will be able to know if the content of your page is sufficiently relevant to what your target audience expects from it.
That is, you will be able to know if your content marketing strategy is being correctly executed and providing the expected results, in relation to traffic and user retention on your website.
Reducing the bounce rate based on the data collected is what should commonly be assigned as a primary task.
The more relevant your content is, the more users will come to your website, the longer they will stay on your pages and the lower the rate of users who leave without taking any action.
