That is why it is so important to carefully choose not only the type of font, but also the combination with graphics and images, as well as the colors, especially if it is going to be used to promote a brand .
Selecting the correct typography according to the product or campaign to which the design is directed has an influence on emotions.
This helps capture the audience's attention because it estonia email list 154781 contact leads communicates in a direct way and motivates that audience to make decisions based on what they see.
In fact, font types are so influential that many of the world's largest companies invest, as part of their market research, in thoroughly studying the fonts they can use in their campaigns , in order to always choose the most effective models.
That said, I invite you to continue reading this article, so that you can discover the types of fonts most used by designers when developing the visual identity of a brand .
Let's get started!
1. Sans Serif
This type of typography has always been a trend in graphic design. Its shape is modern and sophisticated at the same time, which allows the designer a better space to create.
It is widely used for what is known in the design world as clean work, which is nothing other than encompassing several elements to generate a specific focus on the designed pieces.
Furthermore, it is fragmented into different types of fonts, such as Roboto, Open Sans and Montserrat.
2. Brutalism
This typeface is a strong trend of our time. Designers use it a lot to create non-traditional campaigns.
They usually take risks in poster designs, personal portfolios or websites of public figures.
There are several styles of this type of typography, which are characterized by being imperfect and focusing more on the conceptual than on the technically correct. It is an interesting tool to use, especially in modern design.
3. Helvetica
Another of the most used fonts by designers is Helvetica. It is true that those who use it the most have fewer digital resources for design, but even the most professional ones turn to it.
It is easy to visualize for the target audience , which is why it is an option that should be available depending on the project being worked on.
4. Garamond
This is another classic typeface that every graphic designer should know. It was created over 30 years ago and its subtle design makes it ideal for designing websites, books and magazines.
Like Helvetica, it is considered one of the most popular graphic design fonts in the world.
