Start with our video breakdown below, where we highlight the 12 trends you need to know for 2025.
Social media marketing trends: The death of the mega-influencer, the return of forums, and why your next brand event might not include any influencers at all.
Social media content trends: Reality TV-style storytelling, the end of trend-chasing, and how brands are creating content that actually keeps audiences hooked.
Social media career trends: The great social media job evolution, and why employees might be the secret weapon in creating authentic content.
Social media platform predictions: Bold (but educated) guesses about where each platform is heading — from LinkedIn's creator revolution to the battle for Twitter's former crown.
Let's dive in.
Social media marketing trends
In 2025, social media platforms and brand strategies will keep shifting towards a community-centric approach. Rather than seeking out polished, singular voices, users increasingly trust collective input and smaller, authentic creators. They want transparency, meaningful connections, and authenticity — often found within niche groups and smaller creator communities.
1. Decentralizing influencers
The era of the mega-influencer is fading as consumers fill their feeds with smaller creators who prioritize community building. These creators aren't just posting content; they're sparking conversations and turning their comment sections into vibrant micro-communities where followers keep coming back to participate in ongoing discussions.
