For example, broken link building is limited by the opportunities available. To scale this tactic, you rely on other websites with broken external links that align thematically with your site.
It's a great tactic, but you'll need to rely on dbtodata others to help you scale it.
Another popular and proven link building tactic is digital PR . It has many similarities to the Skyscraper technique, but PR is usually about doing something new to attract attention and links.
And those results can be unmatched by any other tactic: many digital PR campaigns have demonstrated the potential to earn links from hundreds, if not thousands, of unique domains.
But PR isn't something you can learn overnight.
It takes a PR specialist to launch a story that can scale like this, and that’s what the Skyscraper Technique offers. It’s a proven process you can use to scale your link acquisition and earn quality editorial links by improving on what’s already proven to work.
When we break this technique down, it's easy to see why it works so well, and that's because you're recognizing Google's three main ranking factors :
Contents
Link
RankBrain
Without great content that RankBrain can interpret as aligning with a searcher's intent and great links that point directly to the page, you will struggle to rank and drive organic traffic to your website.
And the Skyscraper technique satisfies all of these points, creating the best content around a topic and promoting it so that it earns links.
The result is that this content ranks high in the SERPs bringing traffic.
