It is not necessary to duplicate every post on every platform every day, it is better to shift the content and duplicate publications over time.
For example, publish a video on TikTok today, upload it to your Instagram the next day, and post it as a story on Facebook the day after tomorrow.
Typically, your audience on each platform will be middle east mobile number list largely different, with some audience segments overlapping. Therefore, repurposed content will generally be perceived as original by a large portion of your followers. Those who follow multiple accounts will be less likely to be annoyed by you due to the staggered posting schedule.
To reinforce this principle, you can spread out the same posts not only by day, but also by time of publication (morning, afternoon, evening). Most likely, users check social networks as a stereotypical action that is built into a certain ritual: in the morning during breakfast, during lunch break, in a traffic jam on the way home from work, before bed. By shifting the publication schedules, you also cover different segments of your audience. One person will see your video during breakfast, another before bed. Both will perceive it as original and will not be irritated by the repetition.
To test this hypothesis, marketers checked how social media users treat repetitive content in practice. It turned out that most people don’t mind seeing the same content posted on multiple platforms. It doesn’t irritate them, especially if enough time passes between “repeated” posts. However, you might think that 10-20 hours is a very short time for people to forget about the content they just saw. Not at all. Just remember that the average user can pay attention to something for 10-15 seconds before they inevitably get distracted. Generation Z has a 25% shorter attention span than their predecessors. Millennials can pay attention for 12 seconds, while centennials can only pay attention for 8. Generation Z is more likely to accept information on faith.
