2. Personalize messages based on country
One important aspect of website personalization (and, therefore, website optimization as well) is getting your visitors the information they need without forcing them to go looking for it.
Since we know that shoppers are always concerned with numeros de coreanos de whatsapp shipping policies, it helps to inform them about whether you ship to their country and how much it costs.
To make the user experience even more convenient, you can show location-specific shipping information and special offers based on where users are browsing from.
This is a great example of using personalization to improve site structure, since customers won’t have to navigate to a specific web page to find your shipping policies for their country— that crucial info is delivered straight to them!
Use location-based personalization to improve the user experience without compromising page speed
Another on-page optimization tactic is adapting your site based on the ad that a user clicked on.
What this does is create a smoother customer journey because it keeps the user intent in mind— remember, the user wants to see products and content that correspond to the ad they just clicked on!
Aligning content ensures a seamless transition and enhances the overall user experience.
For example, if a user clicked on an ad that highlights a store’s selection of, say, engagement rings, they’ll be annoyed if the landing page they arrive on is showing necklaces or something else.
Once again, you can always optimize your website further by A/B testing different versions of these landing page welcome messages.
