In fact, Twitter has been in the asia cell phone number list news in recent weeks for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.
While growing your brand's social community is important, keeping those fans happy once you've captured them is even more important. A person who shows interest in a brand, who connects with the values it conveys and who finds the content it provides useful is highly likely to interact with that brand in some way.
And we already know that every interaction made by users serves to multiply the reach of the posts made, something crucial in these times, where the famous algorithms of Facebook and other social networks control the activity of company pages and accounts at will.
