Brand: this is all about the dream goal for your brand. You want to build a strong brand. Via six questions you will then arrive at the brand identity that should form the basis for your brand promise. In this way you have laid the first building block. This is important to know later which attention grabbers you can best use in which way to achieve that goal.
Market: the proposition and brand promise are central to this. You need to convince your audience with this. In short: map out your audience, look for their needs and develop your value proposition based on that. You want to stand out to the right audience. By researching and mapping out the market properly, you prevent yourself from shooting with a shotgun and not getting anyone's attention.
Objectives and the associated strategy: according to Weima, things often go wrong with these objectives. Make sure that the objectives are concrete and measurable and make choices. Avoid a laundry list of objectives that you cannot meet anyway. Weima emphasizes that marketing is not an exact science. Therefore, you should not be held accountable for not achieving an objective. Dare to make choices, determine a direction and adjust where necessary. Without a clear objective, you are rudderless.
Communication: the coming together of the six attention grabbers. Time to put theory into practice. Finally, we can use creativity. Take your brand promise as a starting point and use storytelling to help bring it into the world. Choose the attention grabber you want to use and that best fits the brand, market and objective, so that you stand out to the right customers.
In the canvas, all four building blocks influence each other. This means that together they form a circle and you can always optimize and improve the building blocks. Only in this way can you continue to stand out and keep the attention.
“Creating and communicating relevant value australia telegram data 3 million propositions to customers with the aim of creating a relationship that is beneficial to both the brand and the customers, as well as society.” That is the definition of attention marketing.
The book is based on research and discusses the results in a practical and accessible way. Various people are interviewed and the theory is made nice and concrete with practical examples.
Attention marketing is not a marketing strategy in itself, but a part of it. Let's face it: everything starts with attention. If we don't have that, you can forget about customers.
Marketer looking for attention?
Without attention, no potential customers and without customers, no work. Everyone wants to stand out and attract the attention of customers. However, this book is not suitable for everyone who is looking for attention. Basic knowledge of marketing is required. Because the scientific research has already been completely unraveled for you in the book, it is a matter of using your own knowledge when using the attention grabbers, and creating and executing the plan that comes from your canvas.
A book that is therefore particularly suitable for the marketer who is currently stuck in getting enough attention and standing out among competitors and other general content.
