What is a shopping cart and what is it for?
A shopping cart in an online store is a digital tool that simulates the functionality of a real shopping cart . It allows users to select and store products temporarily while they continue browsing the online store for other items. This system not only lists and organizes the selected products, but also provides important information such as prices of the products added to it, descriptions, and options for removing or modifying quantities.
This means that today, the shopping cart plays an essential role in managing purchase intention and reducing the abandonment of unfinished purchases.
online shopping cart
How an electronic shopping cart works
The operation of a shopping cart in the e-commerce world is intuitive and should be focused on the user and their shopping experience. When a customer adds a product to the cart, the cart records the selection and automatically updates the purchase total . Users can then modify quantities, remove items or continue browsing .
The cart keeps selected items in place during the shopping session, making it easy to review before checkout. It also integrates discount coupon options and calculates shipping costs based on the customer's location . Its responsive design ensures a consistent shopping experience across different devices, regardless of their operating systems or screen sizes.
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Which shopping cart software is best for an online store?
Choosing the right shopping cart software depends on the specific needs of each business, although it is always a good idea to start with the most commonly used ones.
WooCommerce is a popular choice for WordPress websites as it offers flexibility and a wide range of customizations.
Shopify is a 100% reliable and ideal alternative for those looking for a comprehensive solution with hosting included.
Magento is preferred by larger businesses due to its excellent scalability options and advanced features.
Each platform has its advantages, although the choice of one or the other should also be based on aspects such as the size of the business, the budget, and the specific needs of each virtual store.
How to put a shopping cart on your website
Adding a shopping cart to your website should be a simple procedure, right? Well, we have good news: it is! That's why we're going to tell you how to do it easily and successfully.
First you need to select the right software .
Once chosen, it must be integrated into the website, either through a plugin for platforms such as WordPress or through a custom HTML shopping cart solution developed by a web programmer.
It is important to check that the shopping cart is easy to use, fast and secure . In addition, it should allow your customers to clearly see product details, edit quantities, apply discounts and see the total cost of the purchase before payment.
Additionally, it is important that the checkout process is simple and direct, avoiding unnecessary steps that can lead to cart abandonment .
Integrating the shopping cart into a WordPress website
To integrate a shopping cart into WordPress for free, plugins like WooCommerce are the most popular choice. These plugins are easy to install and configure, and offer a complete solution for managing products, payments, and shipping.
Integration with WordPress also allows for seamless synchronization with the design and functionality of the website, ensuring a consistent and professional user experience, and also facilitating inventory and sales management from the WordPress dashboard.
Average cost of an online shopping cart
The price of an online shopping cart in Mexico varies depending on the platform and features required.
For solutions like WooCommerce on WordPress, the cost can be relatively low as the plugin is free, although additional costs may be incurred for specific themes and extensions.
On the other hand, more complete solutions such as Shopify or Magento can have monthly costs ranging from $29 to more than $200, depending on the plan and the additional features they decide to implement in their shopping cart.
Safety in electronic shopping carts
Security is paramount in this type of item, so it is essential to rely only on software that guarantees that customer information is protected throughout the entire purchasing process, protecting both their identity and their banking data .
