For this reason, the sales process was adapted to this new methodology and the Inbound Sales Process was born , which we are going to explain to you throughout this article.
Inbound Sales
Inbound sales is an extension of the inbound marketing process , therefore, it has the same sales-focused characteristics:
Argument
Valuable content
Attention to customer needs
I respect
Non-invasive messages.
The ultimate goal is to offer potential customers a personalized commercial offer tailored to their needs, without invading their personal space.
Inbound Sales Process
Before starting the sales process, it is important to have activated the inbound marketing process, which will be responsible for attracting leads to our website, blog or social networks through quality content related to the products and services offered by the company.
Now it's time to put your sales strategy into action to convert leads into customers and increase sales.
It is important to emphasize that this Inbound Sales Process is accompanied by a set of techniques and tools to personalize and accompany the potential client in each phase of the purchasing process.
Stages of the Inbound Sales Process
Every process must meet certain stages and this one is no exception. Below, we country wise email marketing database present – and explain – the stages of the Inbound Sales Process:
Identify the most appropriate KPIs
The first thing we need to identify is the objectives we want to achieve with sales. From that point, we need to identify the indicators that will help us quantify and qualify the results of each sales action.
KPIs will vary depending on the objectives, but here are some that will probably serve as a guide: number of projects, billing levels , customer satisfaction level, motivation and commitment of the work team.
Delimiting the sales process
The second step is to define the actions that will be executed when the leads start to arrive, in order to create filters to discard those who have not yet decided to become clients.
Some steps you should follow in an Inbound Sales Process are the following:
Customer segmentation.
Set concrete marketing objectives.
Make a commercial offer.
Schedule a session with a sales executive.
Prepare a proposal.
Winning the customer.
