However, for Google, the issue of quality and relevance is an important factor for ranking and earning a good place in search results.
Two aspects that can be worked on through social channels such as Twitter, Facebook, Instagram, YouTube and now Pinterest as the new and potential search engine.
And if you think about it, any social channel that has a search engine is an opportunity to gain visibility. The social networks mentioned above all have their own search engine.
If you watched the second video above in its entirety, you will have understood that Google treats Social Networks as just another page. Every post, Tweet, video posted on YouTube, etc., is a page that Google can crawl and index, provided access is not blocked.
Perhaps for this reason, social networks started to gain their own place in search results. You can search for practically anything, and eventually, if Google feels it is convenient, it will show you some page on social networks.
The thing about social signals and SEO is that there is a correlation between social audience engagement and rankings, because the more Likes, Retweets and Pins your posts get, the more likely you are to drive traffic to your website and as that happens, the more positive signals you send to search engines regarding the quality and relevance of your content.
And ultimately, social signals may not be a determining factor for ranking on college and universities email list Google, but Social Media is designed to move masses, masses that by the way can leave hundreds or thousands of reactions registered on the network, a network that in turn is being evaluated and tracked by Google to determine how relevant a website is.
So, it’s true that, at least for now, we don’t know exactly what role social signals play in Google rankings and the impact on SEO. However, it’s also true that if you manage to generate buzz from your social platforms, you could score points for SEO.
On the other hand, Bing has already stated that it is important for it to rank and as for Google, we can recap:
In the second video shared at the beginning of this post, Matt Cutts claims that social signals from Twitter and Facebook are considered for ranking. Then, in 2014, he makes another video to flatly deny that he considers social signals for ranking. Contradictory, right?
What happened during this time is that Twitter temporarily blocked access to the crawlers, so Google changed its position again, indicating that it cannot give a value or pagerank to a site that it cannot access. For this reason, it stopped valuing the social signals of the platforms that were the most positioned at that time: Facebook and Twitter. After this incident, something even more interesting happened: Google and Twitter formed an alliance.
