Advantages of implementing a CRM in marketing and sales

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CRM software has many features, but it was created to improve the relationship between a selling company and its customers , and that remains its primary goal. A standard CRM has all contacts with their corresponding fields, for example, name, phone, company, position, data, purchase records and message records across all channels. And it also has customizable fields that can be tailored to each company.

This information, which resides in cloud-based software, is easily accessible to anyone with the privileges to do so. This ensures that sales team professionals have everything they need to phone number list know about the customer at their fingertips and can deliver better service and a better experience.

2. Increase in sales
A CRM tool helps streamline individual sales processes by automating key tasks and analyzing all data in one central location. This undoubtedly increases sales and productivity. A CRM allows you to design a step-by-step sales process that salespeople can rely on at all times and that a sales manager can easily modify as changes arise.

3. Customer retention
CRM software helps you organize your lead generation, but it also helps greatly in retaining existing customers and promoting customer loyalty. High customer turnover can have negative effects on any business. Using CRM and the customer information it provides to encourage repeat business and cross-selling is a great way to go. CRM will provide trend analysis, automated issuance of customer support and notes , and historical interaction tracking.



4. Detailed analysis of behavior
Every company has customer data, even if it is disaggregated and atomized. All efforts made to concentrate it and place it in a single tool will be useless if it does not allow for detailed analysis to know what it means and how to use it. CRM software generally has built-in analytical capabilities to contextualize the data, breaking it down into actionable elements and easy-to-understand metrics. Metrics such as website visits, email opening rates, products consumed, demographic information… allow you to judge the success of a campaign and optimize accordingly.

5. Increased productivity and efficiency
A powerful CRM software (like Hubspot's) uses marketing automation technology, which streamlines routine tasks like lead nurturing campaigns and frees up salespeople's time to focus on work that requires human contact. Alerts and follow-up features ensure that no task falls through the cracks due to human error, such as forgetfulness or mistakes. For a sales manager, CRM can show a dashboard of how business processes are working and where they could improve their workflows.