It is much easier for the public to take a certain statement country b2b & b2c email list as true, and consequently follow it, when it is supported by a prominent person.
The concept of authority also applies to the world of influencer marketing , so collaborating with an influencer to promote your products. Their status leads potential customers to trust them and, therefore, to also trust the products or services they promote.
6. Scarcity Principle
“ Last two rooms left ,” “ Only five items left at this price ,” and so on. Have you ever heard, seen, or read statements like that? I’m sure you have.
The rule of scarcity has become one of Cialdini's principles most adopted in the best marketing strategies.
In marketing or sales the application of the principle of scarcity is expressed with the formula create a sense of urgency .
The reason is simple. If a consumer knows that there are only a few pieces of the product he is looking for, or if he is aware that he has little time available to buy it, he will feel the need to buy it immediately .
A famous example of the use of the scarcity principle is what you can see on Booking when you search for a room or an apartment and the message “ only two rooms left ” appears, or “ 7 people have already purchased this solution ”. In this last case, you should also notice the use of another principle, namely social proof. If you see that others have already purchased, you should be more inclined to do so too.
