What’s more, automation can be taken phone number data even further. Why settle for a generic email when you can add that human touch? A customer’s birthday is a great opportunity to send a personalized message with a promotion. Or remind a customer that they still have an item in their cart and that it’s now on sale.
17. Loyalty strategies
Don’t hesitate to send an additional email offering articles that might interest your users. For example, if you noticed that some users particularly clicked on your article on SEO strategy for digital marketing agencies in your last newsletter, contact them again to offer them new content on this subject.
Various platforms offer to automate and create optimized newsletter campaigns. However, the most well-known and practical tool remains Mailchimp . This platform allows you to connect your databases and facilitates the direct sending of newsletters with various customization options. In addition to this, the tool offers various templates to make quality newsletter campaigns very quickly.
