This happens for a number of reasons, but the main reason is a failure to develop an efficient marketing strategy .
It is possible to get patients on Google , through chinese overseas america database advertisements in specific locations near the office, through partnerships with companies or even on social media.
However, generally, the freelance professional does not master all the techniques and becomes frustrated when he sees that the money invested has not generated a return.
So far, do you recognize this reality? Don't be ashamed!
Making mistakes is common when you don't master marketing techniques , but if you've gotten this far, I have two pieces of good news:
The first is that you will have a basic understanding of how to get new patients on Google;
The second is that, if necessary, you can outsource this service to us and we will put your practice at the top of Google.
How does Google search work?
Google relies on over 200 analytical elements to compose the response page when a user performs a search.
It takes into account the content on your site, the ease of navigation on desktop and mobile devices, the speed of the site, and also the reputation of that site (links in other online environments).
This last stage is called link building , it involves building external references that relate the service provided to your website.
It turns out that producing efficient content that speaks to the user and, at the same time, awakens in them the desire to try your services requires advanced knowledge of persuasion techniques .
You can do this on your own, but you will have a better chance of getting more patients on Google if you have professionals who specialize in Search Engine Optimization (SEO) and are efficient in using content marketing.
He will study your client's journey to act more assertively in the preparation of detailed texts about each activity, helping them with their doubts and highlighting how you have the ideal solution for each need they may have.
How to get patients on Google?
How to get patients on Google?
What is the user's intent?
A Google search is loaded with multiple intents.
For example, when a digital user searches for just the word dentist in a search engine, the responses they expect to receive are so broad and generic that it makes it difficult to understand the real intention.
The answers can be about:
How much does a dentist earn;
Where is a dentist nearby;
What does a dentist do;
Dentist websites;
Jobs for dentists.
Understand that this is very generic and is not the way to get more patients on Google.
Searches containing terms like the ones below already demonstrate the user's intent:
How much does it cost;
What is the price;
What is the value;
How to schedule an appointment;
Where is it;
What is the address.
Therefore, the initial step in positioning work on Google to attract new patients is to study user intentions in your field of activity.
Once this is done, evaluate how your website appears for such searches.
You can use tools like Google Search Console (GSC) and Google Analytics (GA) to audit your organic positioning and then define a starting point.
This is the path we take here at SEO Corporate to position our clients well at the top of Google .
Focus on taking care of your practice and serving your patients and leave the work of attracting more visitors to your website to us.
We will produce valuable content, activate and strengthen your practice's positioning on Google My Business and many other techniques that help you get more patients on the search engine.
Let's go!? Get in touch now!
After reading our text in which we explain how to get patients on Google, take advantage and also see how to define a persona .
Be at the top of Google and win new customers!
Post navigation
← Previous Post
Next Post →
Leave a comment
Your email address will not be
