Authority: Refers to the popularity of a website. Users are the ones who set the tone, as the search engine is based on their experience, meaning that the more popular the site, the more useful the information it contains.
Relevance: This is the correspondence between the keywords that the user has entered in their query and the content of the web page that they have accessed through the search results.
Based on these points, we come to the most important thing: how to bc data mexico optimize your website? Well, to get more traffic, it is necessary that the content you publish is useful for your reader.
Users make queries whenever they have a question or problem and they do so using keywords . Therefore, you need to know your buyer persona perfectly so that you can identify their needs and predict their next searches.
Afterwards, you will have to create relevant content, although you do not necessarily use the same keywords, they can be synonyms or other terms, but always in the context of the reader's interest.
It is also important that you use the same language as the user to establish trust and remember to always choose words with high search volume and low competition .
