Chameleon industry: advertising and the challenge of constant reinventionThe Argentine advertising industry, between economic and political ups and downs, and market paradigm shifts.
For some years now, Argentine CEOs have mom phone number data been faced with the challenge of balancing medium- and long-term transformation demands with a local situation where uncertainty and little predictability reign, and where it is increasingly necessary to be flexible and have the ability to adapt to surf waves of different sizes.
In 2024, with a change in the government model, an inflationary economy at ruthless levels and a consumer juggling his pocketbook, the focus of executives is on overcoming the crisis and aiming for an expected recovery in the second half of the year.
61 percent of Argentine CEOs warn that the organizations they lead will be highly or extremely exposed to the effects of inflation. In a longer-term scenario, looking ahead to the next three years, the outlook is different, as 53 percent are confident that their companies' revenues will grow.
“This urgent situation does not put actions aimed at consolidating the long-term viability of companies in an era of accelerated change on the back burner,” is highlighted in the 27th edition of the PwC CEO survey. In this sense, executives highlight the role that technology has had and will have in the way they generate value, and they are preparing for an environment of greater competition and innovation in the coming years driven by artificial intelligence.
“On this path, they see opportunities and threats. In terms of climate change, another of the major megatrends, Argentine companies continue to take steps towards reducing energy consumption and adopting environmentally friendly policies: 67 percent of CEOs said they have actions underway to achieve this goal,” the report warns.
