Publicis Groupe to acquire InfluentialRyan Detert: “I am delighted that Influential is joining Publicis Groupe.”
Publicis Groupe has acquired Influential, an influencer marketing company and platform that connects brands with their audiences by developing, implementing and optimizing creator-driven digital campaigns.
Influential, one of the world’s largest influencer marketing companies by revenue, boasts a proprietary AI-powered technology platform with over 100 billion data vk phone number data points, coupled with its network of over 3.5 million creators, including access to and data on 90% of global influencers with over 1 million followers, and currently serves over 300 brands worldwide.
Influencer marketing is revolutionizing the media and advertising industry and has become a ubiquitous growth driver for brands due to the channel’s ability to meaningfully connect with their customers. By 2025, social media spending is expected to reach $186 billion, surpassing global linear TV ad spending for the first time, with influencer marketing being its fastest-growing segment.
Ryan Detert, Founder and CEO of Influential, will take on a central position within Publicis Groupe as it looks to empower Publicis clients and teams with influencer marketing technology, expertise and service delivery.
Commenting on his role, Detert said: “I am thrilled that Influential is joining Publicis Groupe, the world’s most innovative and highest-performing holding company. We look forward to combining our complementary capabilities and technology to deliver unrivalled influencer identification, content creation, amplification and measurement for our clients, and together defining the next era of influencer marketing.
