SEO
SEO stands for Search Engine Optimization. In other words, it is an action that helps a website to appear better positioned in the organic results of search engines .
That is, the entire process that is cashapp phone number data done so that search engines like Google give visibility to a web page by showing it in the first results. And why is it crucial? Because around 75% of users never go beyond the first page of search results , receiving more clicks mainly on the first three organic pages.
What-is-seo
Its origin
It all started with the first search engines that emerged in the 90s. Many companies were starting to create their first websites on the Internet but they asked themselves “how will they find me?”. In order to receive traffic they needed to appear in search engines, that is where we find the origin of SEO.
If search engines understood the content of those websites and found it useful, they would show them in their results and potential customers could find them. Initially, it was enough for other websites to link to your website, so the more you had, the more visibility and visits you would get. But SEO has evolved and is now much more complex than that.
The most important thing for SEO
There are different factors that a search engine like Google uses to rank a website. But there are two basic ones: authority and relevance.
Authority refers to the popularity, reliability and quality of a website; if the content is relevant it is considered more valuable and, consequently, Google will rank it higher. And this is closely related to user experience , so that websites that best satisfy users' search intentions will appear in a better position.
Relevance refers to the relationship between the user's query, intent, keywords used , and the content of the website. Google's goal is to show the user what they are looking for, so you should focus on quality content so that they find it useful and rank it better . SEO tasks are divided into two: on-page and off-page SEO.
On-page SEO
On-page SEO refers to the actions that are carried out internally on the website itself . They are the first to be taken into account in the process of designing a website. From the beginning, it is necessary to clearly define how the website is going to be structured, as well as the type of content it is going to have or what keywords will be used to position it.
In this phase of SEO, other points are also worked on, such as internal and external links, the loading speed of the website, images, h1 h2 tags, etc. Performing these optimizations will help to better position your pages and help your audience find you. Hence the importance of working together on web design and SEO.
