The concept of an event is too broad to give it an exact definition or to make a detailed and exhaustive list of its typologies. To a certain extent, any activity in which people participate is an event. However, within all this great variety, activities organized by and for companies are classified as corporate events . But what could we say beyond this vague generalization? In this article, we will look in more detail at what the main types of corporate events are , their characteristics and peculiarities.
Congresses, conferences and conventions
These are events organised for one or more companies with a marked professional and technical character . They are spaces where, through interventions and networking , a line phone number data main topic is discussed in depth and the latest achievements in the sector are exchanged . Conventions are perhaps the only exception, which often have the character of an internal meeting of a corporation. However, conferences and congresses tend to be more sector-specific.
Its length can vary from one day to a full week. And the number of attendees is usually very high . Therefore, in terms of organisation , logistics of materials and personnel, production and general deployment of resources, this type of corporate event is the most demanding.
From a creative perspective, these types of events require more ideas for team building dynamics and professional and leisure activities than conceptual thinking .
Within this typology, we could highlight award ceremonies . These can be part of a congress or convention, but sometimes they are organized as independent events. They are usually focused on strengthening professional relationships or honoring someone's professional career , often in a relaxed atmosphere and with a touch of humor .
Inaugurations and openings
They are related to the presentation of a physical space of the company or its brand. From a new headquarters to a store or a pop-up. Here the main peculiarity is the exclusivity of this event, which in turn will determine the number of attendees.
And speaking of attendees, we could highlight two large groups that are usually invited and welcomed at this type of event: media and influencers . Both audiences are very necessary to multiply the impact of the news and reach the final consumer. In the case of the media, the invitation is made through more traditional channels, such as an email, a phone call, or the sending of a press kit. But in the case of influencers, this kind of modern aristocracy, they usually collaborate with a company specialized in the management of these profiles. Or sometimes they even have a person dedicated to this, since this type of audience often requires a more personal touch.
In terms of format, these types of events usually combine a photocall and a cocktail party . They can also include a DJ set or an exclusive mini-concert by a guest star. But more serious formats have not fallen into disuse either, because press conferences continue to work very well for more official and formal occasions.