1.- Content, content and content.
As the title of this post suggests, the importance of content in digital marketing continues to increase. Content must allow users and their entire environment to interact through all available channels. This remains the great multiplier effect of digital power. From our agency SC Marqués we continue to promote the different contents that enable our clients to exponentially increase their presence and interaction with the user/consumer.
What is new and trending in Digital gambling data philippine phone number Marketing is that content continues to increase its channels and means to reach the user, which is why we will see during 2017 a great increase in campaigns with video content , live streaming, augmented reality, virtual assistants, etc., without forgetting the already classic opinion blogs and influencers that generate specific and high-quality content.
Video streaming
2.- Channels, INTERNET OF THINGS (IoT)
If we have already assessed the importance of content, new communication trends are trying to increase their diffusion, therefore, we will begin to live with a greater number of smart devices that users can use. One of the main milestones for 2017 is the increase in Smart cities, since their urban planning will increasingly have the aforementioned devices that will facilitate the immediate diffusion of content and real-time interaction with users. Therefore, we at SC Marqués believe that this will be the definitive takeoff of indoor geolocation, which will allow content to be directed to the user according to the place, situation and context at any given time (shopping centres, public transport, sporting events, airports...). In this way, the content that the user wants to receive " on time " can be defined .
Internet of Things
3.- Niches
Given the trends in content and the channels that are coming, from our agency, we continue to bet on the increasingly important segmentation and personalization of the user. We consider it vitally important to direct campaigns with accurate shots; the more we specialize the profile, the greater the success of the campaign. We must think more and more about reaching the unique profile , every time we launch a message, content or campaign.
4.- Adaptation and digital transformation
We know that 2017 is a key year for companies in their digital transformation , which is why the marketing team at SC Marqués believes that its teams are prepared to support companies. We believe that companies that do not go digital from 2017 onwards will be gradually expelled from their respective markets, since the user will not have the perception of an updated company and/or product, generating an indirect rejection and the company being forgotten digitally .
