Analyzing your competitors ’ text ads is essential to understanding what advertising messages are most compelling to your target audience . Analyzing keywords , calls to action , and promotional offers allows you to identify effective communication strategies that you can adapt to your own campaigns.
By analyzing a specific ad, you can also uncover potential gaps in the market that your brand could exploit. Observing what aspects of your products or services aren’t being highlighted by your competitors allows you to develop unique selling points that will set your ad apart. Exploring how your competitors are solving or ignoring customer needs can provide inspiration for creating more targeted and engaging advertising campaigns.
Is it worth checking competitor ads?
Definitely yes. Regular monitoring of your competitors' ads allows you to constantly adjust your marketing strategies to the changing market environment. This allows you to not only react to your competitors' actions, but also predict future trends and consumer behavior.
How to Check Your Competition Ads on FB? Step-by-step instructions
Method 1. "Page Transparency" Option
Facebook has increased ad transparency by allowing users to see all active campaigns for an advertiser via the “Page Transparency” tab. This is a simple and straightforward way to see what ads your competitors are currently running.
Visit the Facebook page/ fan page of a competing brand.
Click on "About" , then go to "Page Transparency", "See more", and "Go to Ad Library".
Competitor's Facebook profile
View all active ads run by a brand in different regions.
Transparency of the site
Facebook Ads Library
Meta Advertising Details
Method 2. Direct access to Meta Ad Library
The Meta Ad Library (formerly known as the Facebook Ad Library) is a more advanced tool that offers deeper analytics and ad filtering by country, date, and content type.
Go to the Meta Ad Library website -
Enter the name of the website whose ads you want to analyze.
Filter results as needed to see specific ads or campaigns.
Method 3: “Why am I seeing this ad?”
When you come across a competitor ad on Facebook or facebook database Instagram, you can click the three dots in the top right corner of the ad post and select “Why am I seeing this ad?” Facebook will then provide information about the ad’s targeting, which can give you insight into how your competitors are segmenting their audience.
How to check competitor ads in Google Ads?
Method 1: “Why this ad?”
To see what your competitors are advertising, enter the name of the company you want to check into Google. Their branded ad should usually be the first to appear. If that doesn't appear, try searching for one of their most popular products or services. Once you find the ad you're interested in, click the three dots that are right next to the link to the competitor's site.
Checking your competitors' ads on Google
In the “My Ad Center” window that appears after clicking, go to the “About this advertiser” section. There you will find a link that says “See more ads.” Clicking it will take you to the Ad Transparency Center, where you can see various forms of active and past ads from your competitors.
My Advertising Center
Method 2: “Ad Transparency Center”
An alternative method is to go directly to the page: . Just enter the name of the company you are competing with or enter the domain that directs you to their website. You can choose the ad formats you are interested in, the appropriate date range and the country where the ads are displayed.
Advertising Transparency Center
What does knowledge about competitors’ ads give us?
Here are the four biggest benefits of analyzing your competitor's ads.
