1) “Incoming traffic to our Terms and Conditions page is increasing”
An increase in traffic to your company’s Terms and Conditions page can have a profoundly different meaning depending on whether it comes from a prospect or an active customer.
A prospect who visits your company's Terms and Conditions is most france phone number library likely in the process of thoroughly researching your product or service and considering purchasing it; traffic to this page is therefore a positive sign .
On the contrary, if a current customer spends a lot of time on the Terms and Conditions page, it is likely that they are reviewing the contract that binds them to your company, and therefore that there are problems . It will therefore be necessary to monitor the situation and therefore intervene, if you want to prevent an increase in the Churn Rate (or abandonment rate).
2) “We are expanding abroad: how interested are they in our product?”
Have you recently expanded your business to a new country and want a tangible measure of your success in the local market? Custom lists can help!
For an overview of prospects from a specific country, simply create a list filtered by location , which will collect the data to pass on to the respective area managers.
To further verify the actual commercial interest in your company, you can also give a specific weight to the different pages of your website from the Settings tab of Lead Champion discover, giving greater importance to those who, for example, consult your price list.
