This is done by the usage of ecuador phone numbers leveraging text and images. While people often assume that images are more important than text when it comes to homepage content, text plays a crucial role in conveying your message. While images can be prone to misinterpretation, your website copy is quick and straightforward.
On the other hand, images are great for setting the theme and adding impact to your copy. Videos can increase your landing page conversion rate by 80% . A good mix of these content elements is the perfect recipe for a top-performing homepage.
Perhaps the most important copy on a homepage is the headline and subheadings. This is where you can deliver a unique value proposition to your visitors. While headline copy is a creative piece that shouldn’t be bound by rules, to be successful it must provide a clear and desired benefit. As Ogilvy explains in “Ogilvy on Advertising”:
“The best headlines are the ones that promise the reader a benefit, like whiter hair, more miles per gallon, no acne, and fewer cavities. Search a magazine and count the number of ads with headlines promising all sorts of benefits.”
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The content on your homepage directly impacts your homepage bounce rate, which shows how many people view your homepage and leave without viewing any other pages.
A good bounce rate is somewhere between 50% and 100% . Anything above 50% should be relevant. Here are some questions you should ask to optimize your homepage content to reduce bounce rate:
Is it clear what we are offering from the start?
Did the user click where he/she should be?
Is the page optimized to be the #1 place for customers to visit the website?
Is the page simple and straightforward?
Am I giving users what they are looking for?
2. Social evidence
If design prototypes impact credibility, then social proof gives visitors solid facts to back up your claims and promises. The claims you make on your website are useless without proper social proof.
As Vicky Jain, Head of Performance Marketing for Airmeet, explains, placing a customer case study on the homepage can increase demo requests by 300%:
“Social proof is like a solution for potential customers. It helps them make better decisions, feel confident and compare their claims. If you can put the right things on the right pages/sections, you can reduce your reliance on other elements and reduce your sales on the page.”
Social proof in any form (testimonials, volume, case studies, ratings, website badges with reviewers), if carefully placed, can improve your measurement by 400%. In one of my experiments, we placed a powerful customer case study with a CTA of “Become your next successful case study” and it drove a 3x increase in product demo requests.
Some of the types of social proof you can use on your landing pages include:
Case study:
When it comes to providing solid facts for your claims and promises, nothing beats real-life examples of your past success. As your most powerful social proof element, case studies can be a great addition to your homepage design. There are a few points you need to consider:
Keep your social proof short and to the point. Explain your work to clients, but keep your full case study account on another page. Link to the full case study from your homepage.
Use quotes and images from your customers.
Describe the before and after status and compare using numbers. Use quotes from your customers to see the most results.
certificate:
Testimonials are words from customers who endorse you and your products. These words can have the most impact on your visitors if they come from high-profile people from leading companies in your niche.
You have to be proactive in this area and reach out to people for their endorsements. Offering rewards (like discounts) in exchange for genuine endorsements can go a long way here.
It’s a good idea to ask your clients to talk about the results they’ve gotten from working with you and explain why everyone should be your client. Their arguments may be more convincing if they cite real data.
Trust icons:
Trust icons are logos of companies you have worked with or publications you have featured in.
It's the most popular form of social proof according to a study I did a while ago. It's easy to come by and due to its visual nature, it has a remarkable impact on your visitors. Just like testimonials, they can have the most impact if they feature the logos of high-profile clients on there.
