Knowing how to “play” with Google Analytics or other data analysis tools is a fundamental part of being able to trigger a virtuous process of verification and subsequent decision-making in a business context. This is the other side of the coin of item 2) Excel / Spreadsheets.
5. Specific knowledge about what you like or are fascinated by
specific skillsOnce you have strengthened the first 4 points, it makes sense to dedicate yourself to something specific , that you are passionate about or that is in high demand on the market. We are talking about Social Media, CRO, UX, SEO, Pay Per Click, Email Marketing or whatever you want.
Personally, if I had to start from scratch I would focus oman whatsapp shopping data heavily on advanced data analysis, web development or even Pay Per Click, since these are very broad, stimulating and above all requested and well-paid topics by companies and web marketing agencies.
Knowledge of English, both spoken and written, is essential to interact professionally with foreign people, to manage projects, and to find and understand American sources of information (for example). We have recently found ourselves winning 2/3 projects thanks to the ability to manage them without any problem in English: not in terms of translations, but in terms of day-to-day work exchanges with the client's international teams.
2. Excel / Spreadsheets
excel web marketingAlready after the first experiences in the marketing field, it is easy to understand that " qualitative marketing" and "quantitative marketing" is a ridiculous opposition , that does not exist. Marketing with criteria is represented in my opinion by a series of actions that always start from an observation of numbers , history, market data, Analytics. In the world of web marketing this is even more true, because everything or almost everything is measurable.
Even in this case, that tool so little 2.0 like Microsoft Excel – to cite the most well-known and available – is indispensable for reworking the data of your websites or e-commerce. As for English, you need to master the tool at an advanced level , quickly ranging between the thousand available functions, formulas, tables (yes, even Pivot tables), macros, etc.
