What is Marketing Automation and why choose this type of solution? How can you save time in distributing content? What techniques can you use to focus on what really matters and put content back at the heart of a marketing strategy? What are the concrete benefits for marketers and the operating principles of the Plezi solution?
Choose a Marketing Automation solution
Marketing Automation refers to all the tactics and tools aimed at automating marketing actions. Marketing departments are faced with a certain number of repetitive tasks. Using a Marketing gambling data hong kong Automation solution facilitates the execution of actions
such as sending targeted emails, sharing content on social networks or building customer profiles.
What are the 4 advantages of Marketing Automation?
Humanization of customer relations
Reduced sales cycles
Generate more leads, better qualified leads
Effective management of marketing actions
Why choose this type of tool? 3 figures to convince you:
78% of customers believe that brands that deliver personalized content are interested in building good relationships. According to marketing influencer Neil Patel.
Marketing Automation reduces the sales cycle by an average of 30% . According to a study by the Aberdeen Group.
451% more qualified leads for companies that use Marketing Automation. According to the Annuitas Group.
To go further and understand all the challenges of Marketing Automation in B2B, I invite you to download this white paper from Plezi: Why equip yourself with a Marketing Automation solution ?
Deploy intelligent automation campaigns
On Plezi, the content sent corresponds to the expectations of the target and depends on the content already consumed, as well as the phase of the purchasing cycle. The content is tagged upstream in order to set up these intelligent automation campaigns. You should know that it is possible to act differently by sending a succession of content after an action, I am talking about the workflows offered by most automation solutions. But the advantage of Plezi is that it saves time when updating content. No need to imagine all the new interactions each time, a real time saver for marketers! Below, discover the dashboard that allows you to follow the progress of a scenario.
