One Of Our Clients, Amanda Todorovich, Executive Director Of Content Marketing At Cleveland Clinic, Shares How To Do That On Social Media, Including:use Creative, Algorithm-friendly Formats (Such As Video).catch The Scroller’s Attention With Visuals And Hooks.deliver Quick And Actionable Value To Readers.of Course, You Don’t Need To Stop There. Encourage Readers To Engage With Your Social Posts By Adding Calls To Action And Tagging The Content To Match Their Intent. To Improve Your Chances Of Google Discover Featuring Your Content, Follow Its Content Policies And Recommendations.
Prioritize Your Audiencepull Your Data To Answer Two Questions About Your peru phone number resource Target Audience:where Do They Importantly, Where Do They Search For Information?dig Into Your Brand’s Google Analytics, Social Follower Demographics, Crm Data, And Insights From Your Sales Team. Let The Data Drive Your Strategy And Determine Where The Leads Come From. Then, Focus More Of Your Efforts On Those Channels.tip: Search Is Multifaceted. Yes, Your Audience Can Find Your Content On The Page Of A Search Engine.
But They Could Just As Easily Find Your Content On Social Media Channels. Create With Journalistic Integritythe Potential For Misinformation To Multiply In An Ai World Makes Readers’ Trust Hard To Earn. Be A Reliable Source Of Information By:supporting Your Claims With Research And Subject Matter Experts.citing Vetted Primary Sources.adding The Publishing Date To Your Articles.approaching Complex Topics Through Multiple Lenses.covering Topics With Appropriate Depth, Including Counterarguments And Avoiding Generalizations. Plan Content That Can Be Repurposedstaying Competitive (And Discoverable) With Chatbot-based Content Mills Requires Multiple Forms Of Content.