Faced with this situation, some companies netherlands telegram data are panicking and choosing to reduce their marketing investments. But burying their heads in the sand is never a good option. Companies that not only want to survive this situation, but also grow in the face of the next change of cycle, are taking advantage of the opportunity to adapt to the changes with agility, evaluate their internal situation and invest in new strategies that make them stand out now that the market is going to be less fragmented .
The key question to ask when training business resilience is: What can I do now that I couldn't do at another time?
Strategies to grow in B2B in 2023
Forecasts indicate that in the near future industrial companies will have to deal with frequent unforeseen events , so their ability to adapt to them will make a difference in the sector. The companies that will manage to position themselves as leaders in their sectors will be those that:
Redefine your KPIs, metrics and self-assessment methods . Because in a changing environment, predictions will only be valid in the short term.
