Leveraging mobile numbers with location-based technology (geofencing) allows for hyper-targeted advertising. Imagine a retail store in Chittagong sending a special discount code via SMS to customers whose mobile numbers are detected within a certain radius of their store. This strategy captures immediate attention and drives foot traffic by offering relevant deals at the precise moment a customer is nearby. This highly contextual approach maximizes the chances of conversion and creates a seamless online-to-offline customer journey.
SMS/WhatsApp for Customer Support and Feedback
Using mobile numbers for customer support is a powerful way to enhance service and gather valuable feedback. Businesses can offer customer support via WhatsApp chat, providing instant answers to queries, resolving issues, shop and building rapport. Additionally, automated SMS or WhatsApp messages can be sent after a purchase or service interaction, requesting feedback or a quick rating. This direct line of communication improves customer satisfaction, identifies areas for improvement, and demonstrates a commitment to excellent service.
Opt-in Campaigns via QR Codes and Website Forms
Building a compliant and engaged mobile number database is fundamental. One of the top strategies is to implement clear opt-in campaigns through various touchpoints. This includes prominently placed QR codes in physical stores or on product packaging that lead to a WhatsApp opt-in, or dedicated sign-up forms on your website offering exclusive mobile-only deals. Clearly communicating the value of opting in – such as early access to sales, exclusive discounts, or personalized updates – incentivizes users to share their mobile numbers ethically.
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