In Spain, many fashion brand competitors in the industry create healthy competition for revenue. Overall, can Bershka's email marketing strategy fit your company's needs?
Let's explore further and decide if you can apply some factors to successfully enable them.
What is the Bershka brand?
BluCactus - Bershka - fashion brandBershka is a Spanish president email lists fashion retailer with an esteemed status for producing trendy clothing, accessories, footwear and jewelry for men, women and teenagers. Moreover, with roots dating back to 1998 in A Coruña, Galicia, Spain, by founder Amancio Ortega , the company is on a promising path!
Interestingly, Bershka is part of the Spanish group Inditex, which includes other well-known names such as Massimo Dutti, Zara , etc. In fact, this brand is unique because its expert professional team observes the latest style trends and distributes the products quickly.
This company gains distinction in the world of styling business for its distinctive approach to marketing its stylish products. One can see this example with segregated lines that focus on specific audiences such as BSK (Teenagers), Men and Bershka (Women).
Most importantly, Bershka also becomes famous for its enthusiastic approach to clearly understand and interpret style trends. Apart from this, with a constant wave of new and advantageous items, a stimulating experience is ensured for the public.
BluCactus - Bershka - fashion brandFor the most part, this boosts the company 's appeal because customers are fascinated by forming a following for the brand. Furthermore, by introducing these practical elements to the image of this brand, Bershka develops its presence with a prominent positioning in fashion.
Mainly, these methods of promotion with products become distinct because they successfully model an outstanding example in the style of the customers !
In short, Bershka thrives on an exclusive, progressive and driven approach to ensure that fashion meets self-image development.
Who is Bershka aimed at?
BluCactus - Bershka - fashion brandBershka’s target audience is comprised of a predominantly young adult female audience aged between 18 and 21, with men rounding out the proportion. Interestingly, the brand’s vital demographic ranges between 13 and 17 years old, but it has expanded to mature audiences in recent years.
More importantly, Bershka’s email marketing strategy features motivational and fun themes in style to attract audiences. Moreover, the emails are fun and engaging for customers because they summarize a colorful “hot list” of clothing and accessories to purchase.
In fact, this is a vital feature for this fashion brand because it provides personalized style information based on preferences. More importantly, the delivery of being appreciated is made evident with an exclusive birthday feature that offers discounts available when you subscribe.
Furthermore, another advantageous approach to this company’s email marketing strategy is its 10% discount upon subscribing. In fact, the inclusion thrives with access to the latest trends, wish list creations, stock availability alerts, and more.
Another notable example of Bershka’s Email Marketing strategy is its exclusive app that allows customers to receive unlimited knowledge. One can see this with features like live outfit presentations, online shopping, and trends for him and her – all in the hands of the customer!
BluCactus - Bershka - fashion brandAnd with their personalization feature, you can design text and choose prints for unique designs on your chosen wardrobe! Plus, Bershka emails are a fun and lively experience for their customers, as there are always new items to explore!
