Be aggressive with email marketing

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Update your startup’s page, or account regularly. Ask your customers to interact with you. Add social media icons to your website; add social feeds to your sidebar. Ask people to follow you on your social platforms at the end of your blog posts.
Who do you want to know
Promote these accounts in your email marketing. Get actively shop involved. Use your social media accounts to foster a community. Be proactive in engaging your audience first and respond to all comments - post and answer questions in your posts. Not only will you increase your reach, but you'll also be building real relationships with your audience.
Is it a competitive threat to you?
.Watch the competition. You want to know who they are, where they are, what they are doing, what they have done, how well they are doing, and if they are a threat to your business. This can also help you identify gaps in your strategy. Also, understand what networks they are on, how big their audience is, how often they post, their engagement, and what areas they are good and bad at.
Media voice and tone
Do they pose a competitive threat to you? New calls to action. Understand what’s being said on social media. Listen for mentions of your brand, then track, analyze, and respond to those conversations. More broadly, you should monitor conversations related to your industry and the thought leaders that influence it.