To Media And Content Brokers

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They Saw Digital Media As The Cheaper Alternative.over The Next Decade, Everybody From Software Vendors Selling Digital-over-physical Solutions Extolled Digital As Easier, Faster, And Cheaper Than Analog Alternatives.guess What? It Worked. Many Senior Leaders In The C-suite Still View Digital Costs Through A Much More Critical Eye Than Any Alternative.

A Television Ad Should Be More Expensive To Produce Than A Youtube namibia phone number library Video. Right? Isn’t An E-book Easier And Cheaper Than A “real” Book? It Must Be. Coverage In A Digital Magazine Is Worth Less Than Getting An Article In The Printed The Wall Street Journal. Isn’t It?of Course, Social Media Democratized The Ability To Reach Consumers Organically.



So, It Must Be Cheaper Than Paid Promotion.an Online Event Featuring Speakers And Education Must Be Cheaper And Easier To Create Than Its Physical Counterpart, Right? The Speakers And Audience Don’t Even Have To Travel. It Must Be Cheaper, Right?wrong. Wrong. Wrong.#socialmedia Democratized Organic Reach.