TikTok Marketing: Reaching a Young Audience

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Analyze the data for each page
Make sure to analyze data for each page and explore traffic funnels to gain the deepest insights. Another way to collect meaningful data is to connect with your customers. Gathering qualitative data from your customers about how they perceive the buying process can provide some of the best actionable insights.
For example, "What convinced you
Consider asking questions like “What convinced you to buy our shop product from us?” or “Is there anything that nearly stopped you from buying from us?”.Analyze Your Conversion Funnel Another way to optimize your conversion rate is to analyze your conversion funnel.
Differences among customers
The funnel represents different points in the customer journey and is usually divided into four parts called: awareness, interest, desire, and action. Each part of the conversion funnel shows a different stage that customers are at before taking action and converting. A successful conversion funnel will help customers by providing relevant content and communications.
The conversion funnels you can get
Analyzing your conversion funnel can give you insight into the journey your customers take to buy from you. This usually involves looking at the most viewed pages, the time spent on each page, and pages with high exit rates. Pages with high bounce rates are also worth a look.