What to do during a pandem

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If you are unable to reach the right people and arrange a meeting with them in the near future, any business efforts are in vain. But how do you reach someone where landlines are not answered , and when someone does, you find out that your target person works from home and you can't get their mobile number? How do you arrange a meeting when the vast majority of people are afraid of any contact at this time ? Or they are even forbidden from contact with the outside world by their company . How do you invite them to webinars (physical events are of course not considered at this time) when your customers are full of pending projects , and what will happen in a week is too far away for them? Proactive tactics simply don't work these days.

But that doesn't mean you should just sit back france telemarketing and wait for it to pass. It's important to use the time now to build your company's visibility and position in the market . This way, you'll be prepared for the moment when the pandemic crisis turns into a "mere" economic crisis.

Your main task should therefore be to work on strengthening the brand, building a "brand" . This is best done by creating your own content ( blog and newsletter ) and preparing campaigns on the content and search networks . This will help you stay in the eyes of customers. Show that you are always here and ready to help them where needed.



Plan and prepare for the “after”
Plan your next steps well in the post-epidemic period. Definitely don't put it off and start now , because you can't come up with individual campaigns and events in a day. Especially with a limited marketing budget, you need enough time to plan your activities well. So take advantage of the current situation, because even if it doesn't seem like it now, all the restrictions due to the epidemic won't be here for long. As soon as governments start to relax restrictions on movement, you need to be ready to switch to planned marketing activities for the economic crisis. This brings us back to the second paragraph of this text and the article itself, which we wrote here . Whoever best prepares their position and is first on the market will have a great advantage.