As The Heads Nod, The Inevitable Objections Arise:“we Still Have To Support portugal phone number library The Sales Team With The Materials They Need.”“we Still Have To Publish Those Four Newsletters Every Week.”“we Still Have To Update The Customer Resource Website.”“we Still Have To Launch That New Product Website Next Quarter.
”having Watched These Arcs Of Realization Over And Over, I Start These Sessions – Before Ever Getting Into The New Initiative – By Asking About All The Things The Content Team Does. Then, I Ask Why They Do Each Thing And List Their Juicy Rationalizations.near The End Of The Day, When The Heads Nod About Expectations And Reality, I Trot Out Their List And Ask, “which Of These Things Can You Stop Doing?” People Look At Each Other.
