How to optimize your e-commerce site's product sheets?

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The main role of a product sheet on a merchant site is to inform the user about the characteristics of a product or service. It provides them with key elements, such as price, dimensions, or composition. While it is certainly an information tool, the product sheet is also strategic for improving the natural referencing of your e-commerce site .

Search engines like iceland phone number data Google judge the quality of your site's pages based on three main criteria: their structure, their content, and their popularity. The algorithm uses these elements to rank your site in its database. When a user sends a query, if Google judges that your e-commerce site is relevant, it then displays it in the results list (" Search Engine Results Page " or SERP). This is the principle of natural referencing (" Search Engine Optimization " or SEO). Product sheets are therefore essential pages for establishing the visibility of your online store. By working on them intelligently, your products or services are more visible on search engines , and therefore to your target audience.

With SEO, you generate more traffic, but above all, you must convince the user to stay on the page and, eventually, to buy. This is why user experience is also important when creating your product sheets. They provide the user with all the information they need to complete their purchase and reassure them. The product sheet thus responds to a need, expressed or not, to their questions and any possible objections. It convinces them to place an order, just as a salesperson might do in a physical store.