Search engines have changed a lot over the years. In the past, Google focused mainly on keywords. Amazon Database
So if you typed "best pizza in New York," Google would look for pages that had those exact words on them.
Now, Google doesn’t just match words. It tries to understand meaning and search intent.
This shift happened because people search in different ways.
Someone might type "best pizza in NYC," while another person asks, "Where can I get great pizza in New York?" Even though the words are different, the intent is the same.
Not to mention, SEOs were able to game the system by just placing target keywords on the relevant page(s) and then ranked for those page.
Entities help Google connect the dots. Instead of relying only on keywords, Google looks at the bigger picture. It understands that "New York" is a location and "pizza" is a type of food. It can also recognize specific pizza restaurants as entities.
This is important for SEO because:
Better Search Results: Google can deliver more accurate answers based on meaning, not just matching words.
Voice Search & AI: People now search using voice assistants. Instead of typing "weather Cape Town," they ask, "What's the weather like in Cape Town today?" Entities help search engines understand these natural-language questions.
Knowledge Panels & Featured Snippets: When you search for a famous person or brand, Google shows a detailed info box. This happens because Google treats these as entities.
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