In SEO, an entity is a person, place, thing, Overseas Chinese in Worldwide Data or concept that search engines can recognize and understand. You can think of an entity as something that has a clear meaning on its own.
For example, if you search for "Apple", you could be looking for information on the fruit or the tech company, so how does Google know which one you're looking for?
Google uses entities to figure out which one you're talking about based on the context of the entire page.
Entities are the reason why Google can answer questions, show Knowledge Panels, and link related topics together.
Instead of just matching words, search engines now focus on meaning.
In this blog post, we will take a closer look at how search engines use entities to deliver accurate search results, the different types of entities that exist, and lastly, how to optimize your website for entity SEO.
We also spoke to some leading digital marketers on how they optimize their websites for entity SEO, you’ll find their insights all throughout this post.
Before we begin, I’d like to thank the following people for adding their valuable insights:
Mary Sahagun, Founder at TargetLink, Singapore
Brianna Strouse, SEO Manager at LevLane Advertising, Pennsylvania, United States
Georgi Todorov, Founder and CEO at Create & Grow, Bulgaria
Baruch Labinski, CEO at Rank Secure, Toronto, Canada
Jase Rodley, Independent SEO Consultant
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