Burger King launches AR game to showcase animal ecosystems around the world

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To inspire young animal lovers around the world and reduce plastic waste caused by children's dining, Animal Planet and Burger King have launched a series of paper King Jr. meal toys and activities, including six augmented reality experiences. Covering approximately 14,000 restaurants around the world, Animal Planet fans can find their favorite children's meals through the augmented reality experience, which also includes limited-edition paper giveaways.


As part of the campaign, every King Jr. meal comes with one of france phone number lead six paper activity books featuring animal themes, including Safari, Ocean, Pets, Endangered Animals, and Wilderness. Each book contains coloring sheets, infographics, posters, make-your-own mask kits, pop-up cards and stickers that kids can view during their meal. Additionally, each activity book comes with a scannable QR code that consumers can use to unlock more play opportunities.


By scanning a QR code with a smartphone or tablet device, children can unlock an augmented reality portal experience and enter the themed activity book environment. Once inside, they can explore the AR scene in 360 degrees, interact with animals in their native habitats, and participate in interactive games in the AR scene, including a 3D walk through the safari park to discover native animals.