This article breaks down exactly what you need to do to get your emails opened, read, and – best of all – acted upon. We will also show you how to track your progress and pick the best email marketing tools to make things easier.
9 Actionable Strategies To Manage Your Email Marketing Campaign
Here are 9 highly effective email campaign management strategies. Keep an eye out for specific data you need to be familiar with.
1. Segment Your Audience
Email Marketing Campaign Management - Segment Your Email List
Traditionally, you might send one email blast to your entire list. But with segmentation, you divide your audience into smaller groups based on shared characteristics. This helps you deliver the right message to the right person at the right time. People are more likely to open and engage with emails that feel relevant to them.
There are many ways to segment your audience:
Demographics: Age, gender, location – these basic details can help tailor your emails.
Purchase history: Send targeted promotions based on past purchases or browsing behavior.
Email engagement: Segment based on open rates and click-through rates to send more relevant content to engaged subscribers.
Sign-up source: Did they subscribe through your website, social media, or an event? Cater your message based on how they found you.
Here’s how you can effectively use this email marketing strategy:
Most email marketing tools have built-in segmentation features. Explore them to see what data you can easily use.
Don’t overwhelm yourself with overly complex segments at first. Start with basic demographics or purchase history and see the results.
If you sell across different platforms, use a multi-channel eCommerce management platform like EasyChannel to create even more granular segments. It leverages your purchase history, abandoned carts, and browsing behavior for better targeting.
Experiment with different criteria and monitor the results to see what resonates best with your audience.
2. Customize To Captivate
Personalization creates a connection with your brand. It shows your customers you value them as individuals, not just email addresses on a list. This means more people opening your emails and clicking on your calls to action.
So, how do you personalize your emails? Here are powerful techniques to explore:
Use dynamic content to swap out specific parts of your email based on customer data.
Leverage customer data to suggest products or services based on past purchases or similar browsing behavior.
Go beyond “Dear Valued Customer” and use the subscriber’s name in the greeting. It instantly creates a more personal tone and grabs their attention.
Use Hyperise to create personalized email images and videos.
3. Hook Readers With Images & Videos
Text-heavy emails can be a snooze. Capture your audience’s attention and boost engagement with compelling visuals. Our brains process visuals much faster than text. They break up text, add personality, and help you tell your brand story in a more impactful way.
