Here are ways to do it:
Send a win-back campaign to inactive subscribers offering an incentive to re-engage.
Use list hygiene tools to identify and remove inactive subscribers. One every oman telemarketing list 6 months is a good starting point.
Include an unsubscribe option in every email. Make it easy for people who truly aren’t interested to unsubscribe.
Set your email marketing software to automatically remove subscribers who haven’t opened your emails in a certain amount of time.
Now this strategy is less universally applicable in all niches. Companies selling everyday products or services (clothing, groceries) can expect more frequent customer purchases. Inactive subscribers in these cases might just be waiting for the next sale or promotion.
But for a specialized niche like this marketplace that lists businesses for sale, cleaning the email list becomes all the more important. Their target audience consists of individuals who are either actively looking to buy or sell a business, which is a relatively infrequent occurrence for most people.
Plus, businesses are not something people buy and sell frequently. This means many of their customers in the email list will inevitably become inactive over time as people move on from their initial interest in buying or selling. Since their audience has a specific goal, it is easier to identify inactive subscribers.
19. Add interactive content to emails
Interactive content encourages clicks and increases the time subscribers spend with your emails which in turn increases engagement and conversions. But keep interactivity balanced. Too many elements will overwhelm subscribers. Here’s a useful guide on creating interactive emails to help you follow best practices and keep things in check.
Let’s see how you can do it:
Countdown timers: Create urgency and excitement for upcoming sales, promotions, or product launches.
Polls and surveys: Get feedback directly from subscribers with quick polls or surveys embedded in your emails.
Accordions and dropdowns: Let subscribers reveal information at their own pace by using expandable sections.
Clickable product carousels: Show multiple products in a single email with a carousel that users can swipe through.
20. Showcase customer testimonials & reviews
Customer testimonials and reviews show potential customers that others trust your brand. This can be a powerful nudge towards making a purchase or signing up for your service. Here’s how to use them:
Showcase star ratings and reviews from trusted review platforms to make them more authentic.
A headshot and name next to a quote personalizes the testimonial and makes it more relatable.
Feature quotes from real customers. Highlight positive experiences and the value your product or service provides.
Conclusion
The email marketing best practices we discussed are meant to grab attention and turn curious clickers into loyal customers. Why? Because they put your audience first. With these strategies, it is a win-win. Your customers get the information they want and you achieve your marketing goals. So embrace them and watch your conversions soar.
But there is always room to take it a step further. With Hyperise, you can generate personalized versions of the image or video for a large number of recipients. It lets you supercharge your email marketing efforts and forge even deeper connections with your audience. Try Hyperise for free and see the difference a touch of customization can make.
Author Bio:
Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement modern SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?
