One of the most frequent questions our clients have, and which is probably yours too, is the following: how do I use metrics and put them into practice in my action plan?
Even those who have the knowledge face challenges when analyzing these metrics. If you are a traffic manager, digital entrepreneur or part of a estonia mobile database team, you know all too well the pain (and the time wasted) of trying to manually gather metrics from different traffic sources to track conversions and monitor the real-time ROI of your marketing actions .
Nowadays, there is a set of tools available online, such as Google Analytics , numbers and data from Facebook, Google AdWords , attribution models, etc. In other words, an infinite set of possibilities, but without knowledge, they are just loose, scattered data, with little useful information.
But before you start analyzing data, it's important to have a starting point. Have you ever seen a plane take off without a flight plan? Of course not. After all, without a destination, without enough fuel and without a defined route, the plane would probably crash before reaching its final destination. Which would be a catastrophe.
The world of online sales is not much different from the route of an airplane. With several ads running, it is crucial to define a starting point, align objectives, and outline a strategy to achieve results. Finally, the most important thing: monitor metrics and adjust the “route” along the way. Let’s look at the main points below:
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