Leave ample room around your call to action button.
Pad your email with margins. Don’t cram content to the edges.
Leave space between paragraphs. This improves readability and prevents your email from feeling cluttered.
Use clear spacing around headlines, subheadings, and bullet points. This creates a clear hierarchy and norway telemarketing [/url makes it easy for subscribers to find the information.
10. Craft Clear & Compelling Subject Lines
Subject lines are email marketers’ best bet. It is your email’s first impression so make them informative and enticing. Here are ways to write strong subject lines:
Skip excessive punctuation and ALL CAPS.
Aim for under 50 characters to avoid getting cut off in inboxes.
Create a sense of urgency or curiosity to encourage them to open the email.
Highlight the email’s benefit and give a preview of what is in it for the subscriber.
Use strong verbs and avoid spammy words. Words like “free” or “urgent” can trigger spam filters.
11. Include A Strong Call To Action (CTA)
Your call to action (CTA) is what tells subscribers what you want them to do after reading your email. It could be anything from visiting your website to making a purchase or downloading a freebie. Here’s how to write a strong CTA:
Email Marketing Best Practices - CTA
Use contrasting colors and clear text to make your CTA button stand out.
Use clear and action-oriented language. “Shop Now,” “Learn More,” or “Download Your Free Guide” are all easy to understand.
Put your CTA at the end of your email or after your main message. It is best to add secondary CTAs throughout the content for emphasis.
12. A/B Test Different Email Elements
Email Marketing Best Practices - A-B Testing
The best way to know what works for your audience is to test it. A/B testing lets you compare different versions of your emails and see which ones perform better. Here’s how A/B testing works:
Choose an element to test. This could be your subject line, CTA wording, button color, or even the overall email design. DON’T TEST 2 ELEMENTS AT ONCE.
Use Hyperise to dynamically add recipient names, company logos, or location-specific greetings in your emails and see if personalization improves engagement.
Create 2 versions. One with the original element and one with the variation you want to test.
Send both versions to a small segment of your list. Then track which version gets more opens, clicks, or conversions.
Once you know which version performs better, you can send it to the rest of your list for future campaigns.
Many email marketing software platforms offer built-in A/B testing tools. Use them to simplify the process.
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13. Segment Your Email List
Sending one generic email to everyone is a missed opportunity. Segmentation lets you target specific groups with relevant content. The more targeted your emails are, the more likely they are to be opened, clicked on, and acted on. Here’s how to segment your list:
You can also segment based on how subscribers interact with your brand. Lead generation tools, like those highlighted in this resource, can automate this process by gathering data from website visits, downloads, and other interactions.
Create segments based on interests. Use signup forms or surveys to learn about subscriber preferences.
Identify subscriber characteristics. Consider demographics like age, location, interests, or purchase history.
Send targeted emails to each segment. They should cater to their specific needs and interests.
Segmentation for many businesses is simply separating customers based on interests or purchase history. However, there are some industries where you have to market the same product to entirely different audiences. For instance, this business selling medical alert systems would target 2 distinct groups:
Elderly Individuals: Emails to this audience would focus on the independence and security the system provides. The business would highlight features like fall detection and emergency response.
Caregivers: Emails aimed at caregivers would emphasize the peace of mind a medical alert system brings. They will showcase features like remote monitoring and medication reminders.
So it is best to segment your email list by who you are talking to, not just who buys. Tailor messages to their unique needs for better results.
