Social Media Management – ​​See How It Works

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The social media management process has become increasingly technical and for this reason, platforms have been offering more and more resources and tools for advertising and sales.

With so many platforms, publishing formats, technical resources and details that influence the success of marketing actions on these channels, managing social networks efficiently has become a huge challenge.

In the current scenario, digital marketing professionals specialized in social media management are among the most sought after and also among the best paid in the market.

Unfortunately, many companies still confuse the social media manager with the person in charge of publishing on these channels. This is a very simplistic view of the role of this professional.

Of course, a social ecuador mobile database media manager can also take care of publishing posts and other content on different channels, but this is just one of the functions of this professional.

In fact, its main function is the strategic planning of social media management. It involves creating attraction, relationship and conversion strategies and adapting them to the different channels.

Furthermore, social media management also involves monitoring results and analyzing the conversion rates of the various actions that we can create on these channels.

To make the role of a social media manager clear, let's look below at the main points involved in this process.

By the end of this article, whether you are a business owner looking for someone to manage your company's social media, or a digital marketing student interested in specializing in this area, you will know exactly what to expect from a social media manager.

Social Media Management

First, let's look at what a social media manager does , so we can understand the importance of this professional in social media marketing work.

A professional specialized in social media management is, first and foremost, a strategist. He or she is the one who first analyzes the brand's needs so that he or she can create a strategic plan for action on the various social media channels.

This work results in a social media marketing plan , which will serve as a general guideline for the various marketing actions that will be implemented on these channels.

In this planning, the social media manager must gather information such as:

What are the company's objectives on social media;
What is the target audience and Marketing Persona you want to reach;
Which social networks are best suited to achieving the brand's objectives;
What content will be needed for social media actions;
What tools will be used in the different channels;
What tools will be used to measure results?
These are just some of the points that should be included in a social media marketing plan. The details of other responsibilities will depend on the type of work that this professional is developing.